What makes a company great?
It is a vibe and an experience. You know that employees are
connected to the company goals and they really connect with customers. They are
knowledgeable, eager to please, deliver innovation and ideas.
So the big questions to ask yourself is your company great?
If not, what do you need to do to make it great?
Let’ start at the very beginning – have you created your
company’s “secret sauce.” This is the
special distinction that makes you and your products/services stand out. They
are the value propositions that will cut through the clutter to make customers
be aware of you and want to buy from YOU, not your competitors. So what are the
ingredients in your “secret sauce?”
Your time, energy and resources at this stage must be
focused on doing everything you believe is essential to creating great products
and driving customers to your door. Everything else is secondary until you have
cracked this. Launching with mediocre products, service and attitude will not
create a successful thriving business.
This has to be your
first big step.
We will continue from this theme throughout the next series
of blogs.
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