Friday, September 14, 2012

Entrepreneurship and growth



Learn More About Entrepreneurship and Growth

Interestingly in nature, a tree for example keeps growing until a point where it starts dying, it does not really stand still for a year or two, or even a decade.

Now in the current economic climate there will be many businesses run by entrepreneurs that seemingly are not growing, but maybe that judgment is based on a single, limiting measure such as sales or revenue growth.
From an entrepreneurial standpoint that perspective is too restrictive. What about growing new ideas, or growing the original vision that created the enterprise in the first place for example? What about growing the potential and value of employees?

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Apple is about to launch its new iPhone. Irrespective of whether you are an Android/Windows 8 fan or indeed an Apple fan one thing is certain, the product launch will attract massive publicity and more importantly massive sales. 

Apple plainly believes that it can continue to grow in the current deep recession by producing cool products that people want to buy.  This is a great example of linking entrepreneurship with growth and it is indeed part of Apple’s corporate DNA, instilled from its earliest days.


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